What to Look For in a Web Designer

In business, the standard has become to have a web presence.  Right or wrong, it is just as much a part of doing business as is the phone itself.  And, let’s face it, a web site can and does have very useful functions.  The interface to the customer is invaluable if you need to provide very specific information.  The web site is online 24 x 7, which allows your customers to take advantage of information whenever they need it, not when your business is opened.  You can invite interested parties to fill out a form for more information or a personal call from your staff.

Passive or Active Web Presence?  If you are new to this planet and do not yet have a web site for your company, you might be wondering how it is done.  What steps does one need to take in order to make sure that the web site has all that it needs?  Can the average computer user design a website?  What are the basics needed?  What are all of the extras?

These questions can be answered by performing an assessment of what to look for in a web designer.  If you are not technical in nature, and know anything about computers and the Internet, you will not want to tackle this task.  If it does not yet seem daunting, just wait until you uncover the many twists and turns that are encompassed in building your own web site.  Even the ‘do it yourself’ web site builders have their limitations.  At the very least, you will have questions about how to accomplish certain tasks.  And these tasks are best left to the professionals who integrate everything for you.  If you choose to try to do it yourself, it will be very difficult to maintain an active web presence because of the amount of time and effort involved.  That is why you should consider a professional web designer.

What to Ask For?  It would help to have some answers before choosing a designer.  This will help the process progress much smoother.

·         What do you need for your web site to accomplish?  Write out very specific things that you expect.

·         Who do you expect to visit?  For what purposes do you think they will visit?

·         What do you want to say to them?

·         What do you want them to do when they are there?

These questions will be translated by a web designer into the myriad of options that are available in order to make a web site perform the specified tasks.

What to Expect?  When choosing a web site designer, you need to look for specific things which will help you make the right choice.  The one piece of advice that can be given without qualification is this: do not allow your nephew from college to design your site.  You need to set your standards to a level that will ensure that your site will be what it needs to be and deliver the expected results.  While it is true that you can buy a web site in a box, you will get a web site that looks like a box.  Make a decision right now that you will not go the ‘cheap’ route.  You will be sorry if you do.  Or at least, you will always wonder why your site doesn’t do this or that compared to others.

Look for designers who are established.  One who has been designing sites for less than a year might not be the best choice.  Demand to see their work in the form of an existing web site.  Ask for names and numbers or email addresses of existing customers.  Follow those up with a questionnaire that will help you be more comfortable with your choice.  If you hear anything disparaging about their work, then go a different direction.

Ask for Referrals.  There is nothing wrong with asking companies or individuals who it is that designs their website.  Then, get in contact with these people and get them to tell you about their services and why they think that someone should use them.

Invite conversations from large companies who design web sites and freelancers who do the same.  Compare web sites and make a list of the things that you like and dislike.  Many designers are detail oriented and do not mind telling you why they do things the way they do or why they recommend certain options.

If you are going to have a large site, a larger company might be the better choice because of the sheer amount of information and the management needed to sustain it.  It is difficult to argue against having a team to design and maintain a large site rather than one individual on which the success of the entire site rests.  If they get sick or worse, who will take over and continue the operations?

Talk to Existing Clients.  Finally, you should verify the quality of work and work routines of the designer(s) that you have chosen by asking for references.  Let’s face it you will be spending a significant amount of money on your web presence which represents you and what you do for a living.  It needs to be right from the beginning.

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