One of the biggest mistakes made by website owners is leaving the
titles of the website pages blank or filled with the wrong words.
The
page title of any website page is set using the HTML *TITLE* tag. Even
if you don't do the programming yourself, you can always check your
website pages and have your web designer make the changes for you.
Tactics
Do It Yourself SEO
Written by Matt Colyer
Internet surfers use search engines more than any other tool to find
things online. Search engines rank their results using a complex
formula that considers web page content, link popularity and other
details. This is why you should Search Engine Optimization (SEO) your
web site.
An HTML document
contains three sections. The first is a Document
Declaration Statementwhich tells the requesting agent what version of
HTML the web page is using. The second is the HEAD element which contains the TITLE and META Tags. The HEAD section is
meant to give requesting agents general information about the web page. The third section is the body, which is what is
translated by your browser into a viewable web page.
One of the biggest mistakes made by website owners is leaving the
titles of the website pages blank or filled with the wrong words.
The
page title of any website page is set using the HTML *TITLE* tag. Even
if you don't do the programming yourself, you can always check your
website pages and have your web designer make the changes for you.
How many times have you heard webmasters ask you things like "What search
engine do most of your visitors come from?" or "I got a great ranking on
Altavista using META tags - what tactics do you use?". Everywhere you go
there are newsletters telling you the "definate way" to get your site in the
Top 10 search engine ranking. Businesses pump millions into search engine
positioning every day. How can your humble website survive? There are a set
of simple rules you should stick to in order to get a good position on all
the major search engines and yet not spend a penny:
Tactics
