SEO writing is quickly gaining popularity as more and more companies attempt to
reach the top of the search engine results page. SEO writing is all about search
engine optimization; this means that the content on your web page is optimized
for what the major search engines are looking for.
Many people think they know exactly what the search engine websites are looking
for. They think that they understand what they need to put on their webpage to
ensure that they are at the top of all of the search engine results. While some
people may be spot on with their assumptions, others will find that all of their
hard work will go to waste. There are certain myths about search engine
optimization and SEO writing that many people believe or fail to do. Following
these myths can make it incredibly difficult for you to reach the top of the
search engines.
The More the Keyword, the Better
Many people believe that the more instances of the keyword, the better. They
think that cramming as many keywords as possible into one article is the best
way to go. Unfortunately, this is not the case. If you have too many keywords on
one page (or in one article), the search engine websites will note this and
actually remove you from their rankings (or drop them down from their rankings).
Different percentages can be key for each search engine, but generally 7-9% is
used (some search engines opt for less, but 7-9% should not drop your ranking).
Spamming is Useful
Some people believe that any instance of keywords is good for SEO. They will
simply put a block of text at the bottom of the page (usually out of sight of
the casual reader) that has a long laundry list of possible keywords. While this
does put keywords on your page, it will also alert the search engine; search
engines will weed out those who have these blocks of text, and you will not
appear on the results for that search.
The Amount of Keywords is the Only Factor Important to Search Engines
Many people focus only on the number of keywords when thinking of SEO. Truth be
told, keyword percentage is only a small portion of what search engine websites
look for. While search engines do pay attention to the amount of keywords per
page, they also look for where the keywords are placed, and popularity. If the
keywords are more toward the top, the ranking will be higher. If the website has
been consistently chosen on the search engine results page, it will also
increase in ranking.
Many people fail to understand that the keyword is only a part of the entire
search engine optimization process. SEO is all about making sure that your
website is optimized to fit the needs of the search engine. If you avoid the
myths listed above, you will be in a better position to reach the top of the
search engine result
The page title of any website
page is set using the HTML *TITLE* tag. Even if you don't do the programming
yourself,
you can always check your website pages and have your web designer make the
changes for you.